Search Engine Optimization
SEO Services from Searchlight Design are based on 25 years of website design and optimization experience. We rely on Google Best Practices, historic knowledge of content optimization, and AI page analysis and iteration to tune your content page-by-page to build on-site authority to rank in Google and Bing.
AEO AI Optimization
With the explosion in searches moving to AI systems like ChatGPT and Gemini, more clients now want to appear in AI citations. The truth is all AI use systems use search engines to get the most up to date answers. By adding embedded features into your pages, Searchlight Design can get you to appear and cited in AI Search results.
Google Analytics
Transparency is key in the way we track and document your page performance. We don’t rely on 3rd-party vanity metrics. We embed the latest Google Analytics 4 and Bing Webmaster Tools in your site to show you the data from the search engines themselves. You can see exactly what we’re doing and how your site is performing.
Google Search Console
GSC is the best tool to track and tune your keyword query performance, keyword optimization, page ranking and Google Indexing status. We embed GSC in your site to get you the most transparent tracking reporting in the industry. We also embed Bing Webmaster Tools to report on Bing search Traffic, and, optionally, Bing Clarity for Heat Map Analysis of how your users interact with your page/ You’ll know what’s working, and what needs improvement.
Google Business Profile
An active and current Google Business Profile is a must for every local business. We leverage your GBP to connect updated website page content to the local business search results and the Google Map Pack. Studies show that regularly updated Google Business Profiles can see up to 80% more visibility with 4x more site visitors AND 12% more calls. By using our Google Reviews Management Program, clients benefit from increased local visibility in top local search results.
Google Ads Management
When you need more customers than natural search results are delivering, Google Ads can drive traffic. And, Google will encourage you to spend as much money as possible. We help control your budget and identify when you should use Conversion Optimization, Click Optimization, PMax, YouTube Ads, or a combination to get the best results for the money you have available to spend on Google Ads. Unlike other Ad Management firms we look at the big picture. We’ll talk about your overall goals, your industry, and how your customers buy, to create the best campaign.
Google Merchant Center
If you’re selling products online then having a Google Merchant Center can increase your sales by up to 15%. GMC connects your store directly to Google to insert your products directly into Google Shopping. We have over 10 years of experience building automated shopping feeds to update your product listings on a daily basis to increase website clicks and sales.
e-commerce sales optimization
e-commerce sales has gone beyond purchases on your website. More than half of US consumers now use AI to research products. And, AI systems including ChatGPT, Perplexity and Google are embedding AI-driven Agentic Shopping tools into their search systems that will complete the purchase for them without them ever visiting your website. Searchlight Design has been building agentic tools to connect your e-commerce brand to the tools customers are using to purchase your products.